Do you know why Yahoo valued Tumblr at such a high price point? It’s because Tumblr attracts tons of eyeballs.
With over 300 million unique visitors a month going to Tumblr, you have no choice but to leverage the platform. Not only is its traffic growing at a rate of 74% a year, but over 65% of its users have a college degree and have discretionary income.
So, how do you leverage Tumblr for your business? To help answer that, I’ve created an infographic that breaks down exactly what you need to do.
Whether you have any extra time in your schedule to take on another social platform or not, you have no choice but to be on Tumblr. As the 28th most popular site on the web, with revenue per visitor being just slightly behind Facebook’s, it is a channel worth leveraging.
As long as you follow the 10 best practices I’ve listed within the infographic, you’ll do well. Make sure you implement them all – it will create a much bigger impact than if you were to follow just a few of the best practices.
When I was running an SEO agency, I realized that companies had one big issue with SEO. They couldn’t figure out if they were losing or making money from their SEO campaigns. For this reason, most companies spend their marketing dollars on paid search because it allows them to track their return on investment (ROI) easily.
But just like with paid search, you can actually calculate the return on your SEO efforts. It’s not that tricky either. To show you how to do it, I’ve created an infographic that will walk you through the calculations you need to perform.
Whether you are spending money on pay-per-click campaigns, SEO efforts, or banner ads, you should be calculating the return on your investment. If you are making more than you are spending, you are doing a great job.
If you are losing money, you’d better either adjust how you are doing your marketing or cut off the non-profitable channels.
Are you making money from your SEO efforts? If not, why?
Rich snippets — we see them everywhere in the SERPs, with some verticals having a higher abundance of them than others. For the average searcher, these rich snippets help show them what they’re searching for is within reach on a particular site.
A few benefits of rich snippets include:
1) Drawing a user’s attention to your relevant result.
2) Providing instant information as related to their query.
3) Increasing click-through rates and lessen the amount of bounces due to not searchers not finding the content they were looking for.
For companies leveraging content strategies, there’s an especially large benefit of having mark up for authors being displayed in the SERPs with the emergence of AuthorRank. For instance, a “know” based query (informational search) that displays an author with a photo, name, and a link other articles they’ve written creates a feeling of trust and authority. It can also encourage them to click-through and read other articles they’re written, essentially making that author a new resource.
As another example, “do” based queries, such as going to a concert or event, can end up displaying results from ticket sites that have a quick and instant snippet breakdown to help them in the purchasing process.
In order to consolidate and decode some of the information you need to sift through when learning about rich snippets, we’ve created this visual guide to walk through the basics, fundamental types, implementation, and benefits of utilizing them.
Enjoy! Some food for thought: How do you see rich snippets evolving in the future?
Have you ever wondered why webmasters constantly bombard your inbox asking you to review their companies?
It’s because it works. Although blogger outreach is very time intensive, it can dramatically increase your sales.
Just think of it this way: 81% of the people online trust the information they read on blogs, and 61% of those people have made a purchase based on a blogger’s recommendation. It gets even better: 63% of people are more likely to be influenced by a blog than a magazine to make a purchase.
So, how do you get bloggers to cover your website without being spammy? To help you out, I’ve created an infographic that breaks down the steps you need to take to achieve this goal:
Blogger outreach isn’t the fun part of online marketing, but it is effective. When I started to do blogger outreach for some of my guides, it made a huge difference in traffic. I received an extra 100,000 plus visitors.
When you are doing blogger outreach, keep in mind that it is easier to get bloggers to cover you if you mention them in your blog posts. Shooting someone an email, saying you referenced him or her in a post, is a good way to flatter that person. But do this only when it makes sense.
How else can you maximize your blogger outreach process?
This plugin help admin user to select multiple authors or contributors of the post, By simply selecting those authors or contributors from post editor window. This plugin supports existing post and for new posts.
You can set how contributors shown after post contents by: “Setting->MG Post Contributor” and select options how do you want to show contributors on blog.
Who says social media doesn’t convert? Seth Godin noted: “You can use social media to turn strangers into friends, friends into customers, and customers into salespeople.”
You already know that everyone is on these social sites, so I’m not going to bore you with stats on the number of users each social site has. But did you know that you are 51% more likely to buy a product if you hear good things about it on Facebook? Or, better yet, you are 68% more likely to buy a product if you read about it on Twitter?
Now that you know social media can convert strangers into customers, the next step for you to take is to build a social media marketing funnel. To explain how you can do that, I’ve created an infographic that breaks down the necessary steps.
I’ve grown all of my companies through social media, and I’ve found the strategy to be very effective. The one thing I’ve learned through this process, however, is that you can’t expect your social media traffic to provide you with a high return on investment from direct conversions.
Typically, when users come to your site from Twitter or Facebook, they don’t buy right away. But they do come back to your website within a week or a month if they liked what they saw there. That’s when they are more likely to make the purchase.
The best way to get these users back to your website is through remarketing platforms like AdRoll. Alternatively, you can collect their emails by offering them a free ebook or a coupon and then get them to purchase from you through email marketing.