How to Generate Leads with Social Media

One of the big misconceptions about social media sites is that they don’t drive quality visitors. Compared to outbound marketing, social media has a 100% higher lead-to-close rate. How do you generate leads from the social web? In order to show you the steps you need to take, I’ve decided to create an infographic that

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Should You Write Controversial Blog Posts? A Data Driven Answer

Just the other day, I wrote a controversial blog post. I don’t usually write blog posts that are controversial, but I thought it would be a fun experiment to see if these kinds of posts are worth writing from a traffic and revenue perspective. What was the controversial post I wrote? It was called Why

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How to Use Google Plus for Marketing

With over 150 million active users, and 50% of all users logging into Google Plus daily, Google Plus is a social network you can’t ignore. Sure, it isn’t as popular as Facebook or Twitter, but it can help impact your search engine rankings in a positive way. A few simple ways you can leverage Google Plus are:

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How to Get Fans Creating and Sharing Content for You

Wouldn’t you love to get your fans to generate content for your company, brand, products, or campaigns and share it? Not only would user-generated content save you money, but it would also produce revenue for you. The more you get your fans engaged with your business, the more trust you will build, and the greater your

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