Whether you think Google+ is a successful or a failed attempt at competing with Facebook, you have no choice but to be on it.
Because with Google+ you can get your image listed next to you in the search listings, which can increase your organic traffic by up to 150%.
Even if you aren’t leveraging the authorship, you should still consider using it as it can potentially increase your rankings as well as drive you extra traffic.
To show you how you can more effectively leverage Google+, I’ve created an infographic that will break down the steps you need to take to gain more traffic from Google’s social network.
Click on the image below to see a larger view:
If you are limited to the amount of time you can spend on Google+, I recommend that you focus your efforts on the following:
- Authorship – by following these steps, you can add an image next to your search listings.
- Videos – by sharing videos related to your business, you can roughly get 28.6% more engagement.
- Ask questions – you will get more comments if you ask engaging questions. These questions could be related to your business, the industry your are in or anything else that your friends might like.
- Post on Friday – there are a lot of people on Google+ on Fridays from 11 am to 2 pm.
It doesn’t take very much effort to leverage Google+. By participating in the community and following the tips in the infographic, you’ll start noticing more traffic in no time.